Non-linear and linear postulations of technology adoption determinants

• Main Authors: Salim, Siti Aisyah, Sedera, D., .Sawang, S.
• Format: Article
• Language: English
• Published: Asian Research Publishing Network (ARPN) 2015
• Subjects: T Technology (General)
• Online Access: http://eprints.uthm.edu.my/5795/1/AJ%202015%20%2856%29.pdf; http://eprints.uthm.edu.my/5795/
• Institution: Universiti Tun Hussein Onn Malaysia

Using polynomial regression and response surface analysis to examine the non-linearity between variables, this study demonstrates that better analytical nuances are required to investigate the relationships between constructs when the underlying theories suggest non-linearity. By utilising the Theory of Planned Behaviour (TPB), Ettlie’s adoption stages as well as employing data gathered from 162 owners of Small and Medium-sized Enterprises (SMEs), our findings reveal that subjective norms and attitude have differing influences upon behavioural intention in both the evaluation and trial stages of the adoption.