Covid-19 and marketing strategies
COVID-19 is the disease caused by a new coronavirus, SARS-CoV-2. It was named a coronavirus because the virus represents crown-like spikes on the outer surface of the virus (WHO, 2020). According to the World Health Organization (WHO, 2020), the first case reported was on December 31, 2019. Th...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Penerbit UTHM
2022
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| Subjects: | |
| Online Access: | http://eprints.uthm.edu.my/7178/1/8.pdf http://eprints.uthm.edu.my/7178/ |
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| Institution: | Universiti Tun Hussein Onn Malaysia |
| Language: | English |
| Summary: | COVID-19 is the disease caused by a new coronavirus, SARS-CoV-2. It was named a coronavirus
because the virus represents crown-like spikes on the outer surface of the virus (WHO, 2020).
According to the World Health Organization (WHO, 2020), the first case reported was on December
31, 2019. The first case reported was a 'viral pneumonia' cluster at a Seafood Wholesale Market in
Wuhan, China. On March 11, 2020, WHO declared the COVID-19 outbreak as a global pandemic. This
disease was characterized as a pandemic because of its rapid spread, affecting many people and
occurring worldwide. Common symptoms of this disease are high fever, dry cough, and fatigue. Other
symptoms can be loss of taste and smell, headache, muscle pain, etc. |
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