Increasing destination loyalty of international students towards Malaysian higher educational institutions

• Main Authors: Thoo, Ai Chin, Lim, Matthew Boon Pin, Huam, Hon Tat, Sulaiman, Zuraidah
• Format: Article
• Language: English
• Published: Institute of Advanced Engineering and Science 2022
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/101189/1/ThooAiChin2022_IncreasingDestinationLoyaltyofInternationalStudents.pdf; http://eprints.utm.my/id/eprint/101189/; http://dx.doi.org/10.11591/ijere.v11i1.21619
• Institution: Universiti Teknologi Malaysia

Educational tourism has gained popularity worldwide due to the emergence of the knowledge economy that has increased the global demand for tertiary education. Therefore, the trend has inspired this study to examine the factors affecting international students’ destination loyalty to revisit and reco...