Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs

Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs

Purpose: This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach: The research is a descriptive-correlational study based on private sports clubs employees within Iran (...

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Bibliographic Details
Main Authors: Mansouri, Hossein, Boroujerdi, Saeed Sadeghi, Polonsky, Michael, Md. Husin, Maizaitulaidawati, Seydi, Mehdi
Format: Article
Language:English
Published: Emerald Publishing Limited 2022
Subjects:
H Social Sciences (General)
Online Access:http://eprints.utm.my/103433/1/MaizaitulaidawatiMdHusin2022_InvestigatingtheMediatingRoleofMarket.pdf
http://eprints.utm.my/103433/
http://dx.doi.org/10.1108/NEJE-12-2020-0055
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Institution: Universiti Teknologi Malaysia
Language: English

Internet

http://eprints.utm.my/103433/1/MaizaitulaidawatiMdHusin2022_InvestigatingtheMediatingRoleofMarket.pdf
http://eprints.utm.my/103433/
http://dx.doi.org/10.1108/NEJE-12-2020-0055

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