Social semiotic analysis of women portrayed in Pakistani television advertisements.

• Main Authors: Khan, Muhammad Waqas, Hassan, Hanita, Ashfaq, Javeria, Hayat, Khizar
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (HRMARS) 2023
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/105262/1/HanitaHassan2023_SocialSemioticAnalysisofWomenPortrayedinPakistaniTelevision.pdf; http://eprints.utm.my/105262/; http://dx.doi.org/10.6007/IJARBSS/v13-i5/17105
• Institution: Universiti Teknologi Malaysia

Consumers are exposed to a wide range of advertisements on a daily basis. These advertisements can be found in a variety of media technologies, including radio, television, print (such as magazines and newspapers), billboards, and cinema. This research examined on the Portrayal of women in electroni...