What do the ‘crowds’ say about donation distribution by Malaysianbased charitable crowdfunding?.

• Main Authors: Kamarudin, Mohd. Khairy, Mohamad Norzilan, Nur Izzati, Mustaffa, Fatin Nur Ainaa, Khidzir, Masyitah, Alma’Amun, Suhaili
• Format: Article
• Language: English
• Published: Korea Distribution Science Association (KODISA) 2023
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/106467/1/KamarudinMohdKhairy2023_WhatDoTheCrowdsSayAboutDonationDistributionbyMalaysian.pdf; http://eprints.utm.my/106467/; http://dx.doi.org/10.15722/jds.21.01.202301.33
• Institution: Universiti Teknologi Malaysia

Purpose: The present study demonstrates the netnography technique to explore and understand crowds’ perceptions on the donation distribution by charitable crowdfunding platform official social media, Facebook. Research design, data and methodology: This paper conducts a netnography design to examine...