Covid-19 and e-wallet usage intention in Kyrgyzstan
The usage of electronic commerce has continued to expand since the Covid-19 pandemic began in developed and developing countries. However, the usage of electronic commerce in Central Asian countries is underresearched. This study aims to determine the factors that influence e-wallet usage intention...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asian Online Journals
2023
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/108518/1/MaizaitulaidawatiMdHusin2023_Covid19andEwalletUsageIntentioninKyrgyzstan.pdf http://eprints.utm.my/108518/ http://dx.doi.org/10.24203/ajhss.v11i1.7092 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |
| Language: | English |
| Summary: | The usage of electronic commerce has continued to expand since the Covid-19 pandemic began in developed and developing countries. However, the usage of electronic commerce in Central Asian countries is underresearched. This study aims to determine the factors that influence e-wallet usage intention in Kyrgyzstan. The theory of planned behaviour (TPB) is extended and adopted in developing the hypotheses. Using surveys, 319 questionnaires were collected from young and middle-aged adults in Kyrgyzstan. The findings show that attitude, subjective norm and perceived behavioral control has a positive relationship with intention to use e-wallets. It is also found that attitude and intention will be stronger if the perceived behavioral control is high. The findings suggest ways to enhance the use of e-wallets in in Kyrgyzstan. |
|---|