Covid-19 and e-wallet usage intention in Kyrgyzstan

• Main Authors: Yong, Wooi Keong, Md. Husin, Maizaitulaidawati, Zhamgyrchiev, Nursultan
• Format: Article
• Language: English
• Published: Asian Online Journals 2023
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/108518/1/MaizaitulaidawatiMdHusin2023_Covid19andEwalletUsageIntentioninKyrgyzstan.pdf; http://eprints.utm.my/108518/; http://dx.doi.org/10.24203/ajhss.v11i1.7092
• Institution: Universiti Teknologi Malaysia

The usage of electronic commerce has continued to expand since the Covid-19 pandemic began in developed and developing countries. However, the usage of electronic commerce in Central Asian countries is underresearched. This study aims to determine the factors that influence e-wallet usage intention in Kyrgyzstan. The theory of planned behaviour (TPB) is extended and adopted in developing the hypotheses. Using surveys, 319 questionnaires were collected from young and middle-aged adults in Kyrgyzstan. The findings show that attitude, subjective norm and perceived behavioral control has a positive relationship with intention to use e-wallets. It is also found that attitude and intention will be stronger if the perceived behavioral control is high. The findings suggest ways to enhance the use of e-wallets in in Kyrgyzstan.