Non-academic service quality: comparative analysis of students and faculty as users

The research focus was a non-academic service quality assessment within higher education. In particular, non-academic service quality perceptions of faculty and students were evaluated using a service profit chain. This enabled a comparison which helped understanding of non-academic service quality...

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Bibliographic Details
Main Authors: Sharif, Khurram, Mohd. Kassim, Norizan
Format: Article
Published: Taylor & Francis 2012
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Online Access:http://eprints.utm.my/id/eprint/32963/
http://dx.doi.org/10.1080/08841241.2012.705793
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Institution: Universiti Teknologi Malaysia