Exploitation of ICT for strategic education marketing in Malaysian Public Institutions of Higher Learning (MPIHL)

• Main Authors: Khayon, Mohaiminah, Alias, Rose Alinda
• Format: Conference or Workshop Item
• Language: English
• Published: 2006
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/3360/1/Exploitation_of_ICT_for_Strategic_Education_Marketing_in.pdf; http://eprints.utm.my/id/eprint/3360/
• Institution: Universiti Teknologi Malaysia

The advances in information and communication technology (ICT) and the astounding developments brought about by the Internet have robustly transformed the marketing landscape and how marketers conduct business. ICT allow marketers to deploy customerization and technologicalship marketing in a financ...