Factors influencing consumers' trust in online purchase via social networking sites
Internet is a mass medium that can be accessed anywhere. The Internet is integrated into nearly all aspects of activities including businesses. The advancement of Internet contributes to the development of electronic commerce (e-commerce) to conduct online business, and consumer trust plays an essen...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/35846/1/WanNurFazniMFPPSM2012.pdf http://eprints.utm.my/id/eprint/35846/ |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |