Offering a model of evaluation of trust suggesting between customers and e-stores (B2C) based on approaches of fuzzy logic

To succeed in the e-commerce depends on lots of factors; one of the important and vital ones is trust. In this Paper, we will suggest a model of Fuzzy Logical System which depicts some of the hidden relationships between the critical factors such as security, familiarity, and designing in a B2C comm...

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Bibliographic Details
Main Authors: Nilashi, Mehrbakhsh, Fathian, Mohammad, Gholamian, Mohammad Reza, Ibrahim, Othman
Format: Article
Language:English
Published: Computer Science Journals 2010
Subjects:
Online Access:http://eprints.utm.my/id/eprint/38009/2/IJBRM-18.pdf
http://eprints.utm.my/id/eprint/38009/
http://www.cscjournals.org/library/manuscriptinfo.php?mc=IJBRM-18
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Institution: Universiti Teknologi Malaysia
Language: English

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