Relationship between perceived service quality, customer satisfaction and behaviour intention in airline industry

Service quality has become prime part of all highly developed organization’s strategic plan. Higher attention on service quality has resulted in increasing profit of an organization. Airline services has possesses all the features of service industry such as tangible, reliability, responsiveness, as...

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Bibliographic Details
Main Author: Balasubramaniam, Sangeetha
Format: Thesis
Language:English
Published: 2010
Subjects:
Online Access:http://eprints.utm.my/id/eprint/40667/5/SangeethaBalasubramaniamMFPPSM2010.pdf
http://eprints.utm.my/id/eprint/40667/
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Institution: Universiti Teknologi Malaysia
Language: English

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