The moderating effects of perceived ease of use and perceived usefulness on e-service quality, value and satisfaction

• Main Author: Abdul Majid, Muhammad Khairi
• Format: Thesis
• Language: English
• Published: 2013
• Subjects: HD30.213 Management information systems. Decision support systems
• Online Access: http://eprints.utm.my/id/eprint/48706/25/MuhammadKhairiAbdulMFM2013.pdf; http://eprints.utm.my/id/eprint/48706/; http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:85480
• Institution: Universiti Teknologi Malaysia

E-service markets have been growing rapidly over the past several years on airline website, and e-commerce and e-service marketing activities have attracted a great deal of attention as mean of increasing customers perception of online shopping activities, since they reduce the waiting time incurred...