Factors influencing individuals' trust in online purchase through social networking sites

• Main Authors: Nor, K. M., Fazni Wan Mohamad Nazarie, W. N., Md. Yusoff, A. A. A.
• Format: Conference or Workshop Item
• Published: 2013
• Subjects: HD Industries. Land use. Labor
• Online Access: http://eprints.utm.my/id/eprint/51064/; http://dx.doi.org/10.1109/ECDC.2013.6556752
• Institution: Universiti Teknologi Malaysia

Internet is integrated into nearly all aspects of activities including businesses. It is a medium that can be accessed anywhere. The advancement of Internet has contributed to the development of electronic commerce and trust has been suggested in the literature to play an essential role in the devel...