Determining socio-demographic, psychographic and religiosity of green hotel consumer in Malaysia

• Main Authors: Mas'od, Adaviah, Thoo, Ai Chin
• Format: Article
• Language: English
• Published: Elsevier Ltd. 2014
• Subjects: HD Industries. Land use. Labor
• Online Access: http://eprints.utm.my/id/eprint/52348/1/AdaviahMas%E2%80%99od2014_Determiningsocio-demographic.pdf; http://eprints.utm.my/id/eprint/52348/; https://doi.org/10.1016/j.sbspro.2014.04.056
• Institution: Universiti Teknologi Malaysia

This study is proposed to explore whether green consumer profiles (socio-demographics, psychographic and religiosity) have a role to play in profiling green hotel consumers. As such, a total of ten hypotheses are developed to explore the effects of the green consumer profiles on ecologically Ecologi...