Efficiency or inefficiency of customer satisfaction as one of the main antecedents of customer loyalty in tourism and hospitality industry

• Main Authors: Asgarpour, Rasoul, Abdul Hamid, Abu Bakar, Sulaiman, Zuraidah, Asgari, Ali A.
• Format: Article
• Published: American Scientific Publishers 2015
• Subjects: HB Economic Theory
• Online Access: http://eprints.utm.my/id/eprint/58446/; http://dx.doi.org/10.1166/asl.2015.6133
• Institution: Universiti Teknologi Malaysia

The purpose of this paper is to have an overview on customer satisfaction as one of the main antecedents of customer loyalty. This paper attempts to discuss the role of customer satisfaction so as to highlight its efficiency and inefficiency on customer loyalty. In this sense, following problem is a...