Employee branding and service quality: the moderating effect of employees' role behavior
The purpose of this study is to identify relationship between employee branding and service quality as well as the moderating effect of employees' role behavior on the employee branding-service quality relationship. It presents the findings from a questionnaire survey of 370 shoppers in one of...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press
2015
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/60223/1/AmranRasli2015_EmployeeBrandingAndServiceQuality.pdf http://eprints.utm.my/id/eprint/60223/ https://sainshumanika.utm.my/index.php/sainshumanika/article/view/625 |
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| Institution: | Universiti Teknologi Malaysia |
| Language: | English |