Ranking the factors that impact customers online participation in value co-creation in service sector using analytic hierarchy process

• Main Authors: Saleh Al-Kumaim, Nabil Hasan, Abdul Rahman, Azizah
• Format: Article
• Published: IGI Global 2017
• Subjects: QA75 Electronic computers. Computer science
• Online Access: http://eprints.utm.my/id/eprint/66462/; http://dx.doi.org/10.4018/IJISSS.2017010103
• Institution: Universiti Teknologi Malaysia

Ranking the factors that impact customer participation and engagement in value co-creation in service sector enables practitioners, especially service providers, to identify vital factors from those that are unimportant and that are essential for their service quality success and development. The ob...