Creating brand evangelists through service recovery: evidence from the restaurant industry
The present study examines the relationship between service recovery and brand evangelism. Service recovery is represented by three dimensions namely distributive justice, procedural justice, and interactional justice. These three dimensions of service recovery were derived from the integration of j...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
American Scientific Publishers
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/75277/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85021098119&doi=10.1166%2fasl.2017.7584&partnerID=40&md5=fe90d46d9d23b8dcb4442b2cb09a8e71 |
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| Institution: | Universiti Teknologi Malaysia |