Crafting a successful seller-customerrelationship for sports product: AHP fuzzy approach
Purpose: The purpose of this paper is to investigate the criteria of successful salespersons, which is important to enhance in store customer experience. Method: Employed two phase sequential exploratory design, qualitative and quantitative data were collected using purposive sampling technique. For...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
Allameh Tabatabai'i University
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/87035/ http://dx.doi.org/10.22054/nass.2020.50968.1051 |
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| Institution: | Universiti Teknologi Malaysia |