User-generated content sources: the use of social media in motivating sustainable luxury fashion consumptions
At present, user-generated content (UGC) in social media plays a pivotal role as the most effective platform in spreading brand messages. Upon recognizing the power of this platform, there is a growing body of studies investigating social media advertising. Nevertheless, there is limited understandi...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
International Journal of Scientific and Technology Research
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/87466/ https://www-scopus-com.ezproxy.utm.my/record/display.uri?eid=2-s2.0-85082727232&origin=resultslist&sort=plf-f&src=s&st1= |
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| Institution: | Universiti Teknologi Malaysia |