Sustaining competitive edge in Iraqi banks through marketing intelligence and decision-making effectiveness: a review
The Iraqi economy is in a state of constant flux as a result of the US-led invasion of the country and the emergence of destructive insurgency and civil war. These developments hurt the Iraqi banking industry, degrading the quality of available banking infrastructure, confounding bank governance mec...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
The Mattingly Publishing Co., Inc
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/88133/ |
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| Institution: | Universiti Teknologi Malaysia |
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