Corporate social responsibility, brand equity, and shareholder value: theoretical and conceptual perspectives

• Main Authors: Chaudhry, A. A., Ramakrishnan, S. A. L.
• Format: Article
• Language: English
• Published: Blue Eyes Intelligence Engineering and Sciences Publication 2019
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/89942/1/AsimAliChaudhry2019_CorporateSocialResponsibility.pdf; http://eprints.utm.my/id/eprint/89942/; https://dx.doi.org/10.35940/ijrte.B1006.0982S919
• Institution: Universiti Teknologi Malaysia

From the last many years, researchers, administrators, and educators consistently paying attention to corporate social responsibility. However, no study analyses the association between corporate social responsibility, brand equity, and shareholder value. The objective of this research paper is to p...