Model of purchase impulsive behavior of online consumers: case in Indonesia
The purpose of this study is a visual appeal that affects the perceive enjoyment and clarify the role of purchase intension factors in seeing the increase in on-line impulsive purchases in Indonesia. This research was conducted on 400 respondents who shop at the four largest on-line stores in Indone...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Science and Engineering Research Support Society
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/90453/ http://sersc.org/journals/index.php/IJAST/article/view/9439 |
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| Institution: | Universiti Teknologi Malaysia |