An investigation of the effect of customer beliefs on the intention to participate in family takaful schemes
Purpose: The purpose of this study is to apply the theory of planned behavior (TPB) in predicting the intention to participate in family takaful schemes (FTSs) in the United Arab Emirates (UAE). One area of concern for takaful operators is their untapped market and lower market share compared to tho...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Emerald Group Publishing Ltd.
2019
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/90608/ http://dx.doi.org/10.1108/JIMA-04-2018-0066 |
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| Institution: | Universiti Teknologi Malaysia |