Factors influencing the purchase intention of organic personal care products
Purchase intention measures the behaviour of the consumer in buying a product. The emergence of organic market has created a demand for beauty and personal care products. Therefore, many factors that lead to the purchase intention of consumers need to be realised by marketers in order to maximise sa...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96193/1/NooritaMohammadPAHIBS2019.pdf.pdf http://eprints.utm.my/id/eprint/96193/ http://dms.library.utm.my:8080/vital/access/manager/Repository/vital:138023 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Malaysia |
| Language: | English |