Trusted factors of social commerce product review video
With the advanced technologies nowadays, many people have stepped up their online shopping culture by watching product review videos before making any purchase decision. Mostly, customers feel convenient of online shopping using social commerce because they can get some information about the product...
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| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
Springer Science and Business Media Deutschland GmbH
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96381/ http://dx.doi.org/10.1007/978-3-030-70713-2_82 |
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| Institution: | Universiti Teknologi Malaysia |