Trusted factors of social commerce product review video

• Main Authors: Hairudin, Humaira, Mohamed Dahlan, Halina, Yusof, Ahmad Fadhil
• Format: Book Section
• Published: Springer Science and Business Media Deutschland GmbH 2021
• Subjects: QA75 Electronic computers. Computer science; T58.6-58.62 Management information systems
• Online Access: http://eprints.utm.my/id/eprint/96381/; http://dx.doi.org/10.1007/978-3-030-70713-2_82
• Institution: Universiti Teknologi Malaysia

With the advanced technologies nowadays, many people have stepped up their online shopping culture by watching product review videos before making any purchase decision. Mostly, customers feel convenient of online shopping using social commerce because they can get some information about the product...