Design strategic imperatives for transformation in the conventional market business in Indonesia

• Main Authors: Hendra, F., Mairizal, Mairizal, Dahniar, T., Adhistian, P.
• Format: Article
• Language: English
• Published: Akademia Baru Publishing (M) Sdn Bhd 2021
• Subjects: H Social Sciences (General); TA Engineering (General). Civil engineering (General)
• Online Access: http://eprints.utm.my/id/eprint/97617/1/Mairizal2021_DesignStrategicImperativesforTransformationintheConventional.pdf; http://eprints.utm.my/id/eprint/97617/; https://akademiabaru.com/submit/index.php/arbms/article/view/3959
• Institution: Universiti Teknologi Malaysia

The impact of the Covid-19 pandemic has a negative influence on conventional market businesses in many developing countries in the world. Several companies that conduct conventional marketing activities have difficulty reaching their consumers. This paper designs a transformation strategy from conve...