A Study on the Factors That Influence the Consumers’ Trust on E-commerce Adoption
Abstract—The development of electronic commerce is characterized with anonymity, uncertainty, lack of control and potential opportunism. Therefore, the success of electronic commerce significantly depends on providing security and privacy for its consumers’ sensitive personal data. Consumers’ lack o...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://eprints.utp.edu.my/3242/1/yiyi_IJCSIS2009.pdf http://eprints.utp.edu.my/3242/ |
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| Institution: | Universiti Teknologi Petronas |