Analyzing Market Exploitation and Market Exploration Dyad for Marketing Strategy Implementation. Effectiveness in Malaysian Fertilizer Industry: A Conceptual Paper

Analyzing Market Exploitation and Market Exploration Dyad for Marketing Strategy Implementation. Effectiveness in Malaysian Fertilizer Industry: A Conceptual Paper

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Bibliographic Details
Main Authors: Shahrina, Nordin, Lai, Fong Woon, A.A. , Norazlina, A. M. , Izaidin, K. M. , Hasfarizal
Format: Conference or Workshop Item
Published: Global Conference for Academic Research on Management and economics 2012
Online Access:http://eprints.utp.edu.my/8734/1/Analyzing_Market_Exploitation_and_Market_Exploration_Dyad_for_Marketing_Strategy_Implementation_Effectiveness_in_Malaysian_Fertilizer_Industry.pdf
http://eprints.utp.edu.my/8734/
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Institution: Universiti Teknologi Petronas
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