An Examination of Marketing Strategies on Financial Performance within the Context of the Fertilizer Industry in Malaysia: A Conceptual Framework

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Bibliographic Details
Main Authors: Fong Woon, Lai, M.N., Shahrina, A.A, Norazlina, A.M., Izaidin, M.S.M., Shamsuri
Format: Conference or Workshop Item
Published: 2012
Online Access:http://eprints.utp.edu.my/8744/1/An_Examination_of_Marketing_Strategies_on_Financial_Performance_within_the_Context_of_the_Fertilizer_Industry_in_Malaysia.pdf
http://eprints.utp.edu.my/8744/
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Institution: Universiti Teknologi Petronas