A structural model of the relationship between product quality, benefits, safety, values and consumer consumption behavior towards herbal products
Herbal products have been shown to benefit human health and well-being and are now recognized as alternative medicine systems. Despite the growing global demand for herbal products, only a few studies have been conducted to investigate the factors influencing consumers' consumption of herbal pr...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10461/1/grant%20the%20permission_s95902.pdf https://etd.uum.edu.my/10461/2/s95902_01.pdf https://etd.uum.edu.my/10461/3/s95902_02.pdf https://etd.uum.edu.my/10461/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |
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