The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service
Nowadays, service branding is seen as an important part which helps the service organization brand their service. There are some elements in service branding that the organization must have in order to retain the consumer’s re-patronage intention to the service offered. This study examined the rela...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/1648/1/Nur_Elyani_Binti_Hasan.pdf http://etd.uum.edu.my/1648/2/1.Nur_Elyani_Binti_Hasan.pdf http://etd.uum.edu.my/1648/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |