The Effect of Customers' Satisfaction towards Customer Loyalty among Mobile Telecomunication Providers in Malaysia
The purpose of this study is to understand the effect between customer satisfaction and customer loyalty in the Malaysian mobile telecommunication services. This sector is highly competitive as new players coming in, with aggressive price offering, high promotion, better network quality and great cu...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2009
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/1682/1/Sarina_Ismail.pdf http://etd.uum.edu.my/1682/2/1.Sarina_Ismail.pdf http://etd.uum.edu.my/1682/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |