The Combined Effect of Market Orientation and Owner/Manager's Innovativeness on Innovation and Business Performance of Small and Medium Sized Manufacturing Firms in Pakistan
The study investigated various aspects of market orientation and owner/manager's innovativeness relationship with innovation and performance in the small and medium sized manufacturing firms in Pakistan. The objectives of the study were 1) to examine the relationship and effect of market orien...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/2104/1/Muhammad_Masroor_Alam.pdf https://etd.uum.edu.my/2104/2/1.Muhammad_Masroor_Alam.pdf https://etd.uum.edu.my/2104/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |