An Analysis of Relationship between CRM and Firm Performance in Industry in Libya
Managing customers is a strategy, not a technology. CRM is not about technology; it is about managing the customer relationships that are at the heart of business performance. The future of CRM is bright indeed in Libya. In Libya CRM will become deeply ingrained as a business strategy for most compa...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/2239/1/Abdalla_Geth_Abdus_Salam.pdf https://etd.uum.edu.my/2239/2/1.Abdalla_Geth_Abdus_Salam.pdf https://etd.uum.edu.my/2239/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |
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