Brand Loyalty : The Case of Telekom Malaysia (TM)
Brand loyalty is the main thing in an organization that leads by customer satisfaction toward products and services offer. This study is conducted to explore the main factors that contribute to brand loyalty in the telecommunication company, TM .There are five main factors used in the case study tha...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/3070/1/AHMAD_NAJIB_BIN_LAZAN.pdf http://etd.uum.edu.my/3070/3/AHMAD_NAJIB_BIN_LAZAN.pdf http://etd.uum.edu.my/3070/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |