Conceptual Model of Digital Storytelling (DST)

• Main Author: Tenh, Hock Kuan
• Format: Thesis
• Language: English; English
• Published: 2013
• Subjects: QA71-90 Instruments and machines
• Online Access: https://etd.uum.edu.my/3858/1/s802929.pdf; https://etd.uum.edu.my/3858/7/s802929.pdf; https://etd.uum.edu.my/3858/
• Institution: Universiti Utara Malaysia

Digital storytelling (DST) is an evolution of the age-old traditional storytelling, by augmenting the power of storytelling via the latest technology. In order for a digital storyteller to construct a digital story, there are sets of guided elements to be followed. However, these experts-proposed elements vary; while some are repetitive others do not cater for interactivity. Therefore, the main aim of this study is to identify the commonality of the diverse elements used by the different experts to eliminate their redundancy. By doing so, this study can identify the DST core elements and present them in the form of a conceptual model. In achieving the main aim, three sub-objectives were constructed; (1) to identify the core elements of digital storytelling that represent interactive and non-interactive forms, (2) to construct a conceptual model of the identified DST core elements, (3) to evaluate the proposed conceptual model by DST experts and potential users. In ensuring that the study is guided and focused, four phases of methodology were followed through: (1) groundwork, (2) induction, (3) iteration, and (4) conclusion. Eventually, the conceptual model was reviewed by five international experts and evaluated by 62 potential users. The evaluation on the quality of the model encompassed the following constructs: Perceived Ease of Understanding, Perceived Usefulness, User Satisfaction, and Perceived Semantic Quality. The findings indicated that the respondents perceived the conceptual model as having quality (mean score of 4.936 over a scale of 7.000). T-Test also revealed that there is no significant difference between the perception of those with experience in developing DST and those without experience. This suggests that the conceptual model consisting of the DST core elements, which is the main contribution of the study, could guide digital storytellers in developing digital story.