The adoption of web 2.0 technology in Malaysian retail-chain businesses
Motivation for this research derives from recognition that “Web 2.0” technology is being introduced and increased numbers of users. However, very little academic research has been done in reference to the phenomenon and its implications for Malaysian retail-chain businesses. This study attempts to a...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4320/1/s92011.pdf https://etd.uum.edu.my/4320/12/s90211_abstracts.pdf https://etd.uum.edu.my/4320/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |