A consumer perspective e-commerce websites evaluation model
Existing website evaluation methods have some weaknesses such as neglecting consumer criteria in their evaluation, being unable to deal with qualitative criteria, and involving complex weight and score calculations. This research aims to develop a hybrid consumer-oriented e-commerce website evaluati...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/5299/1/s91930.pdf https://etd.uum.edu.my/5299/2/s91930_abstract.pdf https://etd.uum.edu.my/5299/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |