Mediating effect of personal and situational characteristics of Arab tourists in Malaysia and their influence on information sources and information channels of tourist information choice strategies
Statistics show that the influx of tourists in Malaysia has continued to increase by 14.3%; information sources and information channels have played crucial roles in this regard. However, existing studies are yet to distinguish how information sources and information channels influence information c...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/5361/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |
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