Nilai Confucianisme dalam komunikasi kepimpinan silang budaya Tun Dr. Mahathir Mohamad

• Main Author: Cheah, Joyce Lynn-Sze
• Format: Thesis
• Language: English; English
• Published: 2016
• Subjects: BL Religion; JA Political science (General)
• Online Access: http://etd.uum.edu.my/6094/
• Institution: Universiti Utara Malaysia

Previous studies have provided valuable knowledge into the impact of culture on the concept of leadership communication. However, not many studies that focused on exploring and understanding the values of Confucianism and its impact on the Chinese culture, especially in leadership communication in Malaysia. Thus, this study is among the first study to examine the leadership communication from the perspective of Confucianism towards the leadership of Dr. Mahathir through the perspective of the Chinese community in Malaysia. This study aims to explore the characteristics of Dr. Mahathir‟s vision formation from the perspective of the Chinese community in Malaysia. In addition, this study also explored the characteristics of vision articulation, assessing the role of Confucian values in Dr. Mahathir‟s leadership communication and established a leadership communication model based on Confucian culture. Content analysis method was used to analyze 37 speeches delivered by Dr. Mahathir at the General Assembly of Malaysian Chinese Association and the Annual Gerakan National Delegates Conference and 15 Chinese leaders were interviewed. The findings revealed that Dr. Mahathir applied five characteristics in forming a vision, namely value-based core, growth, ideological goal, change-orientation and frame of reference. There are four main characteristics in Dr. Mahathir‟ vision articulation which are, clarity, inspirational imagery, challenge and inclusive language. This study also indicates nine Confucian values which are relevant to the Chinese community and Dr. Mahathir‟s leadership communication. The Confucian values are Zhi (wisdom), Xin (trust), Xiao (filial piety), Ren (benevolence), Zhong yong (moderation), Zheng Yi (sincerity), Qun Li (hardworking), Yi (righteousness) and Zhong (loyalty). This study provides a new perspective on leadership communication from the context of cultural diversity which emphasizes on unity and paternal leadership. In addition, this study also developed a comprehensive framework of leadership communication integrating the theory of leadership based on Confucian values in the context of leadership communication in Malaysia.