Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko
The usage of herbal products has gained popularity in the modern society and is often used as an alternative medicine. The increased popularity of herbal is caused by the change in lifestyle due to modernization process and health problems. Even though there is an increased demand for herbal product...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/6257/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |