Kesan imej dan kualiti perkhidmatan terhadap gelagat pelajar institusi pengajian tinggi swasta (IPTS) di Jakarta serta kepuasan pelajar sebagai mediator

• Main Author: Zaharuddin,
• Format: Thesis
• Language: English; English
• Published: 2015
• Subjects: HF5415.33 Consumer Behavior.; LG Individual institutions (Asia. Africa)
• Online Access: http://etd.uum.edu.my/6287/
• Institution: Universiti Utara Malaysia

Private higher educational institutions (PHEIs) have an important strategic role as a catalyst in the development of quality future generations for the job markets. In order to improve their competitiveness, PHEIs need to continuously improve their services, especially in dealing with the environmen...