Campuran pemasaran dan ekuiti jenama halal keseluruhan
The main objective of this study was to examine and identify the factors that affect halal brand equity through the marketing lens. This study investigated factors such as advertising, pricing, company reputation, environmental turbulence with brand equity dimensions which are halal brand associatio...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/6759/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |