The antecedents of consumer intention to purchase halal cosmetic products in Pakistan: using behavioral reasoning theory
The research on halal cosmetic buying intention is still at the early stage and the reason to explain the buying behavior of halal cosmetic products among young Muslim consumers still remains unclear. To investigate this issue, this study has examined the factors that influence an individual’s inten...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://etd.uum.edu.my/7160/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English |