The effect of a contextual, organizational, individual and system factors on customer satisfaction of CRM implementation in public sector in Oman
A lot of benefits could be gained when implementing customer relationship management such as increased customer satisfaction, customer loyalty and often organizational benefits. Customer relationship management (CRM) refers to a system which manages the interactions of organizations with future cus...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8602/1/s901332_01.pdf https://etd.uum.edu.my/8602/2/s901332_02.pdf https://etd.uum.edu.my/8602/3/s901332_references.docx https://etd.uum.edu.my/8602/ |
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| Institution: | Universiti Utara Malaysia |
| Language: | English English English |