Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students

Nowadays, the increases of internet user in Malaysia contribute to the increases of online shoppers with various level of age either consist of female and male. However, lack of trust still being first obstacle to choose online store website besides privacy and security in terms of delivery, informa...

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Bibliographic Details
Main Author: Nurul Aimi, Ramli
Format: Thesis
Language:English
English
English
Published: 2019
Subjects:
Online Access:https://etd.uum.edu.my/9104/1/s823063_01.pdf
https://etd.uum.edu.my/9104/2/s823063_02.pdf
https://etd.uum.edu.my/9104/3/s823063_references.docx
https://etd.uum.edu.my/9104/
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Institution: Universiti Utara Malaysia
Language: English
English
English